Frank body scrub business plan - U.K. Body Scrubs Business Plan
Organic Skin Business Plan Logo and Slogan My company will provide a variety of products including face and body wash, lotion, and shampoo and conditioner.
I never dreamed that I would be starting this soap and scrub business…but I love it.
People ask me if I get tired of making the soap. I love creating with my hands something of beauty and use.
I thought I might write a book this year. Writing has been my passion for a long time. But it seems to be taking a bit of a back seat lately.
This way, we can visit, do product testing and product control. Alex and Steve handle the logistical things like production and web development, and the girls do the marketing.
How did you come up with the name? We homework reported speech a name that was different to the feminine names out there for body products, and frank has the double entendre also meaning honesty.
Personifying the brand came from that. We started writing all our messaging from his perspective, which gave us a point of difference and room to talk to customers as a person. We try to find inspiration in the team, in order to really develop original ideas.
Why do customers identify with your brand? We tell it like it is, in a lighthearted way.
Which consumer trends do you see driving the next few years in digital marketing? What is frank body doing to involve customers in the marketing process?
In the customer-centric messaging? How does earned content help you tell stories on behalf of the brand?
I initially started Whipped Body Goods due to the demand from friends and family. Once my circle caught wind it was pretty much over, because everyone else wanted some.
I would tweet different holistic treatments or ideas about how to add natural products into your daily life. What are your plans for future expansion?
I want to expand my product line to include even more things that individuals use on a daily basis.